I was the creative lead for the content creation and management of all digital and print materials for The Asbury Hotel, Asbury Lanes, and their various other properties when needed. Art direction, design, print production, web design / management, social media coordination / content creation, video direction, motion graphics, menu and collateral design, integrated marketing strategy, and ad placement. Through this active role I was able to connect design savvy with their core mission and strong community presence. I am very proud to have crafted and honed the flexible identity of this vibrant and forward thinking brand.
Video Campaign
Creative Strategy / Motion Graphics / Graphic Design
The Asbury Hotel's Artist Spotlight is a series documenting Asbury Park's unique and talented local music scene.
Marketing Director: Chad Valanzola / Videographer: Andrea Morgan
Brand Partnership - Coffee Packaging
Art Direction / Packaging Design / Print Design / Brand Strategy
In collaboration with Maiden Coffee of Asbury Park, I developed custom packaging to bring the two identities together. Taking inspiration from the aesthetics of the hotel and stylistic elements of the coffee roasters branding.
The Asbury - Brand Guidelines
Identity Design / Branding
Event Marketing
Art Direction / Print Design / Digital Design
Consistency and awareness are crucial for any ticketed event, albeit 50 people or 30,000. Pixel perfect and mobile responsive graphic systems are an absolute necessity. I’ve built my career around flexible designs systems that are both easily recognizable and adaptable.
Concert Photography
The Asbury Hotel / iStar Asbury Lanes
