Identity System
Branding / Creative Direction / Art Direction / Web Design
Sequoia + Salt is a Camper Van outfitter located in Wall Township, New Jersey. Their mission is to build vans that marry function and aesthetics. A contemporary feel with an element of nostalgia. I helped build the company’s core identity system and have stayed on to oversee their creative and marketing efforts.
Social Media Ads
Art Direction / Digital Design / Copywriting / Paid Social
Promotional Deck
Art Direction / Copywriting / Print Design
This multi-purpose advertising piece serves as a digital catalog to prospective customers. Highlighting specific amenities while also establishing the overall feel of the brand.
Limited Edition Candles
Art Direction / Copywriting / Packaging Design
We partnered with a local company to produce all-natural candles as a takeaway item included with their van. Each candle scent and label design were inspired by our favorite national parks and camping locations.
Identity Pitch Deck
Branding / Identity Design / Creative Strategy
